Det Norske Brenneri

Representing Harahorn Gin and Arvesølvet Aquavit from Det Norske Brenneri has been one of the most rewarding chapters of my professional journey. Over a period of six years, I proudly served as the Brand Ambassador to Spain, working to introduce and establish this distinctive Norwegian gin across some of the country’s most renowned retail and hospitality channels.

My work began with building a solid foundation for sales and distribution, successfully placing Harahorn Gin in El Corte Inglés Gourmet, as well as in a wide network of bars, restaurants, and supermarkets throughout Costa Blanca, Costa del Sol, and the Canary Islands. Each new partnership represented more than just business expansion, it was about sharing a story of Norwegian craftsmanship, purity, and innovation with a new audience of gin lovers and professionals.

In addition to my role in market development, I hosted numerous Master Classes and tasting events featuring both Harahorn Gin and Arvesølvet Aquavit, where I had the opportunity to engage directly with bartenders, sommeliers, and distributors. These sessions not only strengthened the brand’s reputation in Spain but also deepened the appreciation for Norwegian spirits in an increasingly competitive market.

This project became a milestone in promoting Norwegian spirits internationally, demonstrating how genuine commitment, product knowledge, and consistent presence can build strong, lasting recognition in a foreign market.